April 28-30, 2026
Fort Worth, Dallas, Austin and Boston
Following highly successful missions on the U.S. market in New York City and Westchester in October 2023, and in California in 2025, The Luxury Hotels Collection Nice Côte d’Azur, together with its partners, will return to the United States in spring 2026 with a new targeted initiative.
This new edition of Nice Luxury Hotels will take place in three high-growth markets in Texas: Dallas, Fort Worth, and Austin. These cities represent strong commercial potential for luxury travel to France, with Dallas–Fort Worth also home to the headquarters of Virtuoso, a key player in the U.S. luxury travel industry.
A curated luxury offering from the Nice Côte d’Azur
Participating partners are carefully selected for their luxury and upscale positioning, including both renowned and newly opened properties, as well as premium experience providers from across the Nice Côte d’Azur region.
Together, they will showcase the diversity, elegance, and authenticity of the destination, highlighting what makes Nice Côte d’Azur a leading luxury tourism destination.
Workshop & Networking Events
On this occasion, Atout France USA will organize a series of workshop-networking events, designed to foster meaningful business connections with U.S. travel professionals.
These events will include:
- B2B meetings with qualified U.S. travel advisors and industry professionals
- Presentations of participating luxury hotels and experiences
- A destination-focused atmosphere showcasing the colors, lifestyle, and traditions of the Nice Côte d’Azur
A strategic opportunity in the U.S. market
- This initiative represents a valuable opportunity to:
- Drive increased demand for luxury travel to Nice Côte d’Azur
- Develop the visibility of The Luxury Hotels Collection – Nice Côte d’Azur in high-potential U.S. markets
- Create new commercial relationships with influential travel professionals
- Strengthen positioning in the U.S. luxury travel segment
Register now to attend the event !
We look forward to welcoming you in Fort Worth, Dallas, Austin and Boston !