April 21-23, 2026
Washington DC, Raleigh NC and Charlotte NC
Atout France is delighted to invite you to the first France Travel Roadshow 2026.
As part of its strategy to develop tourism to France, Atout France USA is organizing the France Travel Roadshow, an exclusive event for U.S. travel professionals, taking place from April 21 to 23, 2026 on the East Coast of the United States.
This traveling roadshow will specifically target travel advisors from Virtuoso and Internova, the two most influential consortia in the North American travel market.
A strategic opportunity with the U.S. travel trade
Atout France USA has been a member of the Virtuoso network for several years and joined Internova in 2025. These consortia represent key players in the U.S. travel industry:
- Internova includes a wide range of agencies, from luxury to mid-market, such as Protravel International, Global Travel Collection, Travel Leaders, Altour, Tzell, and more.
- Virtuoso represents the luxury and ultra-luxury travel segment, including agencies such as Fora, SmartFlyer, Ovation, Valerie Wilson, Direct Travel, among others.
Three high-potential cities
The France Travel Roadshow will visit three East Coast cities with strong commercial potential and direct flights to Paris:
- Washington, DC
- Raleigh
- Charlotte
With U.S. demand for travel to Europe at an unprecedented level, this roadshow provides a strategic opportunity to promote French tourism offerings to a highly qualified audience.
Workshop & Networking Format
Atout France USA will host three workshops combining presentations and networking, designed to maximize business opportunities with Virtuoso and Internova agencies.
Each workshop will include:
- Presentations of French destinations and tourism offerings
- 1:1 business meetings with U.S. travel advisors
- Targeted networking sessions to build lasting relationships
Objectives of the France Travel Roadshow
- Directly stimulate visitor flow from the United States to France
- Generate new business contacts with U.S. travel professionals
- Increase visibility and awareness of French destinations and partners in the U.S. market
- Strengthen relationships with influential travel advisors
- Directly stimulate visitor flow from the United States to France
Register now to attend the event !
We look forward to welcoming you in Washington DC, Raleigh NC and Charlotte NC !