November 9-11, 2026
Fairmont Washington D.C. Georgetown
Formerly known as France360, the 23rd edition of Atout France’s flagship B2B event has been reimagined as FRANCE250 to celebrate 250 years of French-American friendship and the anniversary of the United States’ independence.
Bringing together the leading travel professionals from North America and France, FRANCE250 is the largest gathering of U.S., Canadian, and Mexican Tour Operators and Travel Advisors with French tourism suppliers in the United States.
Over three days, participants will have the opportunity to develop new business partnerships, strengthen existing relationships, and discover the latest tourism offerings from across France through pre-scheduled one-on-one meetings and networking events.
Key Figures
- 3 days of networking
- 70+ French exhibitors
- 90+ North American tour operators
- 3,000+ one-on-one meetings
Why Washington, D.C.?
As the capital of the United States and home to a metropolitan area of more than six million residents, Washington, D.C. represents a strategic market for French tourism. With one of the highest purchasing powers in the country and strong demand for European travel, the region offers significant opportunities for tourism professionals looking to expand their presence in North America.
Washington, D.C. also benefits from excellent transatlantic connectivity, with daily year-round direct flights to Paris Charles de Gaulle operated by Air France and United Airlines.
Join us in Washington, D.C. for this special edition celebrating a historic milestone in French-American relations while shaping the future of travel between France and North America.
Learn more : https://france250.atout-france.fr/page/faeb-home/